Repositioning project of the brand Youdo after the merge with the technology firm iPRÊMIOS, and the change of the company strategy. The humanized logo was the key for this transition, adding motivation and interpersonal relationship to the brand strategy. The frame of the symbol is now seen as a selection that focuses on people and on capturing moments, smiles, dreams and goals. In this project, I managed the art direction, the conceptualization of the brand, the change of the logo color, the creation of stationery items, the gift and the advertising. The portrait advertising gift makes an analogy with the Youdo symbol and with the change of the brand positioning. The symbol is seen as a frame, present in the clients’ lives, which supports them on capturing good moments and on achieving their goals.