Title: Internal Signage of Rio de Janeiro Zoological Gardens
Category: Signage, Graphic Design
Type: Academic (UFRJ)
Redesign project of the internal signage of Rio de Janeiro Zoological Gardens, considering the informational and ergonomic aspects for the development of signs, totens, and orientational support elements. While designing the signs, the team selected durable materials which are capable of enduring climate changes. Also, during the design process, the team made use of articulated items and mapped the park out to make sure the signs were placed correctly and information was clearly delivered to visitors.
To represent the animals, we used realistic illustrations. We noticed that the signs lacked visual unit since the photos were taken at different lights and habitats. Colors were used as a code, distinguishing the animals according to their corresponding class. Finally, we created cartoons to catch the children’s attention at the park and to advise them on their behavior at the zoo. The result is a concise project that offers mobility as to the maintenance and repositioning of the signs, which meets the needs of the park, of its visitors, and employees.
Expanded abstract published on the 14th International Congress of Ergonomics and Usability of Human-Technology-Product Interfaces, Information, Built Environment and Transportation.
Title: Projeto de Sinalização com Enfoque em Metodologias Ergonômicas e Conceitos de Ergonomia Informacional: Um Caso de Sala de Aula (Signage Project Focusing on Ergonomic Methods and Concepts of Informational Ergonomics: A Classroom Case).
Authors: Aline de Souza Aride, Claudia Rocha Mourthe e Rafael Pires Macabu
Location: Joinville, Santa Catarina.
Article: Link to download